How to Sync Google Analytics with MailChimp for Better Insights

Email marketing is a vital aspect of any business, and MailChimp is one of the most popular email marketing tools. Google Analytics, on the other hand, is a powerful analytics tool that helps you track and measure your website's performance. Integrating these two tools can help you get a deeper understanding of your email marketing performance. In this article, we will discuss how to sync Google Analytics with MailChimp for better insights.

Step 1: Enable Google Analytics in MailChimp

Before you can start syncing Google Analytics with MailChimp, you need to enable Google Analytics tracking in MailChimp. Here's how:

1. Log in to your MailChimp account and navigate to the "Audience" tab.
2. Select the "Audience dashboard" option from the drop-down menu.
3. Click on "Settings" and then select "Tracking and Analytics."
4. Under "Google Analytics," click on "Connect."
5. Follow the prompts to connect your Google Analytics account with MailChimp.

Step 2: Create a Custom Campaign in MailChimp

After enabling Google Analytics tracking in MailChimp, you need to create a custom campaign to track your email marketing performance. Here's how:

1. Log in to your MailChimp account and navigate to the "Campaigns" tab.
2. Click on "Create Campaign" and select "Email."
3. Choose a template and customize it according to your needs.
4. Under "Tracking," select "Google Analytics."
5. Enter a custom campaign name that will help you identify the campaign in Google Analytics.

Step 3: Set Up Goals in Google Analytics

After creating a custom campaign in MailChimp, you need to set up goals in Google Analytics to track your email marketing performance. Here's how:

1. Log in to your Google Analytics account and navigate to the "Admin" tab.
2. Under "View," click on "Goals."
3. Click on the "New Goal" button.
4. Select "Custom" and click "Continue."
5. Enter a name for your goal and select "Event" as the goal type.
6. Under "Event Conditions," enter the following:
   Category: Email
Action: Sent
Label: [Your custom campaign name]

7. Click on "Save."

Once you have completed these steps, you can start tracking your email marketing performance in Google Analytics.

Key metrics to include on Your Google Analytics and MailChimp integration dashboard

Creating a dashboard that displays the right metrics is crucial to track the performance of your email marketing campaigns effectively. When integrating Google Analytics with MailChimp, you can access valuable data that can help you optimize your email marketing campaigns. Here are some key metrics that you should include on your Google Analytics and MailChimp integration dashboard:

1. Email open rate
2. Click-through rate
3. Bounce rate
4. Conversion rate
5. Revenue generated from email campaigns
6. Number of subscribers
7. Top-performing email campaigns
8. Subscriber engagement metrics
9. Subscriber acquisition sources
10. Subscriber demographics

Conclusion

Integrating Google Analytics with MailChimp can help you get a deeper understanding of your email marketing performance. By following the steps outlined in this article, you can sync Google Analytics with MailChimp and track your email marketing performance more effectively. Make sure to include the above-mentioned metrics on a dashboard to get a complete picture of your email marketing performance.